You know that warm, fuzzy feeling while being captivated by the colors of a sunset, or those dull and depressing emotions while walking down the street during the darker seasons of the year? Well warm colors such as red, yellow and orange invoke excitement and attract your attention, whereas lack of colors can induce a sensation of depression and lethargy.
Light Up The Night is often asked what color should be used for an event. While choice of color may be about personal preference or representation of a brand, we believe that there is more to it than just being pleasant to look at. We question and study the thinking behind color, the feelings invoked, and what colors help open and stimulate our senses. As an event production company, we understand the psychology of color. Usually, when hosting a private party, people will choose their favorite color or colors. But when it comes to planning a corporate event or a festival, event managers often do not have a specific theme… This is where Team Light Up The Night comes into play.
The psychology of color has been pondered since the days of Sir Isaac Newton and his discovery of light refraction. Through his discovery, the concept of complementary colors was formed. Complementary colors are pairings of colors which are diametrically opposite on the color wheel, these colors emphasize the qualities of each other with red complementing green, and blue with yellow. Our sensations are exemplified when these pairings appear together, for instance blue and yellow heighten each other as seen above in van Gogh’s painting Cafe Terrace on the Place du Forum.
The Breakdown of Color
The following colors often emit the listed emotions:
- Blue: Security/integrity or tranquility/peace
- Green: Freshness/ environmental
- Yellow: Energy/cheerfulness or caution
- Pink: Romance, beauty, love, or sensitivity
- Red: Energy/passion or danger/war
Here at Light Up The Night, our creative team has studied the psychology of color for years giving us the insight and expertise to effectively design events. We will spend the necessary time planning and designing your event. Our LED lighting will contrast every small detail, while radiating the desired energy. Professional stage lighting is an essential factor when planning your event, and we’ve got you covered. Whether you want your dress to pop with the proper up-lights or want to emphasize your logo at your next corporate event, Light Up The Night will make it happen without a hitch!
Call today for a free consultation.
