“Wow! How on earth did they do that?” The use of special and visual effects create that feeling of wonder and excitement. Modern-day cinema, theater and especially event production rely on these essential elements. Adding special and visual effects to an event gets the audience engaged and craving more. This sensation will leave them remembering your brand forever.
Special effects can be broken down into two main categories: optical and mechanical. Optical effects, including live effects, are related to the eye. Configuration of specific optical effects will create an optical illusion. The use of camera lenses, lighting, and different angles give a particular look to a shot or scene. Mechanical effects can vary from creating special weather conditions to explosions. They’re all made possible with the use of special machinery. Live special effects are those magical elements performed in front of a live audience such as in the theater, sporting events, concerts, (etc.)
For our event production services and stage builds the effects we use vary from: lasers, theatrical smoke, fog, confetti, sparklers, and so much more. Our high-quality stage equipment will help to set the stage, wowing your guests, leaving them with nothing else to talk about. These elements have allowed production designers to do things that have never been done before, creating illusions and magic that break the limits of reality. These effects have stunned audiences around the world, and continue to do so due to the continuous advancements in technology. Truth is – many of the latest and greatest Hollywood films became famous because of their usage of these special and visual effects. The magic of these special techniques used to create visual illusions are strongly believed to be the foundations of the modern special effects we see on stage today.
That same magic is what has people coming back nearly every month to Disney’s Magic Kingdom to see their elaborate light show with 3D Projection Mapping. Disney uses 3D projection mapping on Cinderella’s castle. Changing the appearance of the castle to display the different movie characters with each new song. Disney’s use of specific colors spark nostalgic emotions and love for these characters, all stems to the psychology of color and marketing. Let Light Up The Night use our knowledge of color psychology in planning your next event. If you’re looking to add the WOW factor to your event, or just want some event advice feel free to give us a call at (754)-300-5886.